Ocean Hunter Case Study - 1733 Words

Introduction Ocean Hunter is a dedicated Freediving and Spearfishing company that is one of the leading companies within the Freediving and Spearfishing industry in New Zealand. Ocean Hunter was established in June 2007 and is a family business. The Managing Director/instructor/owner (Mike Smith) founded the company based on Mike s passion and strong passion revolving around the ocean. Mike quickly realised there was more to the options available than what the industry had to offer in New Zealand. Greater education and a willingness to share knowledge and techniques were the missing links in the industry, Mike took advantage of this and Ocean Hunter Ltd was founded. Ocean Hunter is the largest online dealer of Freediving and Spearfishing†¦show more content†¦Blue Ocean assessment Ocean Hunter has a very blue oceans approach compared to others in the industry. They were one of the first to embrace the technological advancements and the first to utilise this to their benefit by bringing a unique niche market to the World Wide Web. Ocean Hunter has a state of the art website that follows a simple layout that is extremely informative on products. The option for a live chat with a representative at the store is handy to clear up any confusion regarding products. Positioned in Auckland’s CBD enables walk-in sales as well as online sales. The majority of Ocean Hunters sales are from online with free shipping included and a points redeeming system which enables discounts off next purchases to attract customers to complete transactions (every $100 spent you get $5 off your next purchase). Ocean Hunters business model is considerably different to their main rival Wettie. Wettie is considerably cheaper than Ocean Hunter, Wettie creates their own wetsuits in Indonesia with cheap labour and has a reputation for poor quality products that don’t last as long as Ocean Hunters high-quality products that are sourced from around the world (as well as Ocean Hunters own wetsuits Moray). Ocean Hunter does offer them in-house brand Moray which is a cost-effective wetsuit mainly built in the commercial sector,Show MoreRelatedTrophy Hunting : An Expensive Sport1231 Words   |  5 PagesEvery year, trophy hunters kill tens of thousands of animals, some of them threatened or endangered, exclusively for the thrill of bringing home a trophy . In order to acquire trophies, trophy hunters tend to work with outfitters that arrange equipment, supplies, and often trained guides. This section will further elaborate on the business of trophy hunting. 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